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www.johnseiferth.com Part two of my interview with Robert Kiyosaki, author of Rich Dad Poor Dad and creator of the game CASHFLOW. In this segment, Robert explains the BI Triangle and why context is just as, if not MORE important than content. By context I mean the mission of the company, the team involved and the leadership. These pieces are more directly responsible for the success of the company than anything else. The content is the product, legal, systems (business, IT), communications (PR, marketing), and cash flow (accounting). These are what Robert refers to at the MBA portion of the business. All of them are extremely important. However, the one thing new business owners focus on the MOST, is the product. In this clip Robert explains that the product is the smallest and most insignificant piece of a business. The example he uses is McDonalds. The hamburgers they sell are really, very bad. But the business systems and context they have created makes it a great business. In fact, one of the best on the planet. Robert also gives more insight into the event coming up at the beginning of May. He mentions that if you are looking for happy camp, glide through the course, get out early and head to the bar, this is NOT THE COURSE FOR YOU! However, if you are looking for the best business and investing education you can get, anywhere, then join us. If you are ready to take your business and investing to the next level, get your tickets here. www.johnseiferth.com BONUS: I …