Archive for the ‘ Advertising ’ Category

International Advertising: Communicating Across Cultures

Jan 04, 2010 in Advertising
International Advertising: Communicating Across Cultures
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Price: $251.20
Total Customer Reviews: (0)
Seller: Amazon
International Advertising: Communicating Across Cultures
This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of the cultural, economic, legal, political, and social conditions relevant to international advertising and provides a balance of theoretical and practical perspectives.


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Inside the Tornado : Marketing Strategies from Silicon Valley’s Cutting Edge (Cassette)

Jan 04, 2010 in Advertising
Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge (Cassette)
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Price: $4.67
Total Customer Reviews: (40)
Seller: Amazon
Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge (Cassette)
This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.


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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

Jan 04, 2010 in Advertising
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
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Price: $0.26
Total Customer Reviews: (38)
Seller: Amazon
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
A master of customer service reveals his secrets for developing long-lasting business relationships and customer loyalty. "We shower our customers with attention. There's no doubt in my mind that our philosophy can be applied to selling just about anything -- from aircraft engines to beanbags." (Jack Mitchell) The only way to stay in busine[Read More]


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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site

Jan 04, 2010 in Advertising
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
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Price: $5.36
Total Customer Reviews: (54)
Seller: Amazon
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
"A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success." -Piers Dickinson, Global Internet Marketing Manager, BP "Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do fr[Read More]


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The Space Merchants (S.F.Masterworks)

Jan 04, 2010 in Advertising
The Space Merchants (S.F.Masterworks)
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Price: $6.43
Total Customer Reviews: (39)
Seller: Amazon
The Space Merchants (S.F.Masterworks)
It is the 20th Century, an advertisement-drenched world in which the big ad agencies dominate governments and everything else. Now Schoken Associates, one of the big players, has a new challenge for star copywriter Mitch Courtenay. Volunteers are needed to colonise Venus. It's a hellhole, and nobody who knew anything about it would dream of sign[Read More]


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