Archive for the ‘ Advertising ’ Category

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

Jan 04, 2010 in Advertising
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
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Price: $3.22
Total Customer Reviews: (39)
Seller: Amazon
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Harness the power of customer evangelism to increase loyalty, sales, and profitability of your organization. When customers are thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. Savvy business professionals are discovering that this group of satisfied believers can be levera[Read More]


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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

Jan 04, 2010 in Advertising
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
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Price: $3.81
Total Customer Reviews: (75)
Seller: Amazon
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site vi[Read More]


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Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

Jan 04, 2010 in Advertising
Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes
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Price: $16.47
Total Customer Reviews: (106)
Seller: Amazon
Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes
Double Your Web Traffic—Overnight! Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Tod[Read More]


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Where The Suckers Moon: An Advertising Story

Jan 04, 2010 in Advertising
Where The Suckers Moon: An Advertising Story
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Price: $18.94
Total Customer Reviews: (1)
Seller: Amazon
Where The Suckers Moon: An Advertising Story
The former advertising columnist for the New York Times provides a close-up look at the advertising industry, following Subaru of America as the company selects a new ad agency and tracing the history of American advertising. 25,000 first printing. Tour.


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Word of Mouth Marketing: How Smart Companies Get People Talking

Jan 04, 2010 in Advertising
Word of Mouth Marketing: How Smart Companies Get People Talking
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Price: $10.00
Total Customer Reviews: (133)
Seller: Amazon
Word of Mouth Marketing: How Smart Companies Get People Talking
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. L[Read More]


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