Archive for the ‘ Branding ’ Category

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

Jan 05, 2010 in Branding
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
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Price: $24.95
Total Customer Reviews: (21)
Seller: Amazon
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, THE ORIGIN OF BRANDS, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in tu[Read More]


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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

Jan 05, 2010 in Branding
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
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Price: $19.99
Total Customer Reviews: (2)
Seller: Amazon
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Brand managers operating across cultures can find themselves facing a multitude of complex issues. Aiming to clarify this situation, Global Brand Strategy is the first book to provide a rigorous analytical framework that can be used comparatively across markets to reveal the factors that are most significant to particular types of brands. Cont[Read More]


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Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy

Jan 05, 2010 in Branding
Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
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Price: $125.00
Total Customer Reviews: (6)
Seller: Amazon
Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance. Coke, Martha Stewart, Ralph Lauren, and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of [Read More]


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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

Jan 05, 2010 in Branding
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
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Price: $6.99
Total Customer Reviews: (13)
Seller: Amazon
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
Experiential marketing, a decidedly turn-of-the-millennium form of corporate persuasion that strives to elicit a powerful sensory or cognitive consumer response, is rapidly superseding the stodgy features-and-benefits approach generally in vogue since the gray-flannel '50s. In fact, says Bernd H. Schmitt, a professor of marketing and director [Read More]


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1,000 Retail Graphics: From Signage to Logos and Everything for In-Store (1000 Series)

Jan 05, 2010 in Branding
1,000 Retail Graphics: From Signage to Logos and Everything for In-Store (1000 Series)
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Price: $26.53
Total Customer Reviews: (6)
Seller: Amazon
1,000 Retail Graphics: From Signage to Logos and Everything for In-Store (1000 Series)
A virtual catalog of ideas for inspired retail designThe retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for s[Read More]


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