Archive for the ‘ Branding ’ Category

Emotional Branding: The New Paradigm for Connecting Brands to People

Jan 05, 2010 in Branding
Emotional Branding: The New Paradigm for Connecting Brands to People
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Price: $13.29
Total Customer Reviews: (40)
Seller: Amazon
Emotional Branding: The New Paradigm for Connecting Brands to People
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term b[Read More]


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The The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies

Jan 05, 2010 in Branding
The The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies
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Price: $22.76
Total Customer Reviews: (2)
Seller: Amazon
The The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies
Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets are geared toward older costumers while 80 percent goes to reaching 18- to 34-year-olds. Acknowledging that the 50-plus consumer market is foreign territory to many ma[Read More]


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THE 22 IMMUTABLE LAWS OF BRANDING

Jan 05, 2010 in Branding
THE 22 IMMUTABLE LAWS OF BRANDING
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Price: View Sale Price
Total Customer Reviews: (97)
Seller: Amazon
THE 22 IMMUTABLE LAWS OF BRANDING


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Brandjam: Humanizing Brands Through Emotional Design.

Jan 05, 2010 in Branding
Brandjam: Humanizing Brands Through Emotional Design.
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Price: $15.57
Total Customer Reviews: (3)
Seller: Amazon
Brandjam: Humanizing Brands Through Emotional Design.
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brandâ€[Read More]


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OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion

Jan 05, 2010 in Branding
OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
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Price: $2.43
Total Customer Reviews: (14)
Seller: Amazon
OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
A witty, trenchant investigation of a phenomenon that is shaping culture and business in unexpected, disturbing ways. The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day. Increasingly, brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound,[Read More]


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