Archive for the ‘ Article Writing ’ Category

Creating Passion Brands: Getting to the Heart of Branding
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Creating Passion Brands: Getting to the Heart of Branding
Brands are at a crossroads. Today’s marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands with the imagination to stand for something rather than just following the lates[Read More]


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Branding Health Services: Defining Yourself in the Marketplace
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Price: $128.95
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Branding Health Services: Defining Yourself in the Marketplace
Health!Quest Global Communication Partners, Metuchen, NJ. Explores how to create, protect, and enhance brands for health service providers. Discusses tips and strategies. For individuals involved in marketing, communications, and strategic planning. Uses case studies and examples. DNLM: Marketing of Health Services--methods.


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Retail Branding 2nd print
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Retail Branding 2nd print


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The Branding of MTV: Will Internet Kill the Video Star
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The Branding of MTV: Will Internet Kill the Video Star
There have been few brands that have made such a massive impact on the world stage in such a relatively short time-frame as MTV. It is a household name and virtually all young people, regardless of whether they have access to television, have heard of it. It is a name associated with youth and music and all areas in which the two are involved. It h[Read More]


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Corporate Branding: Purpose/People/Process
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Corporate Branding: Purpose/People/Process
Corporate branding emphasizes that the organization itself, rather than the products created and marketed by the corporation, represents the main point of differentiation and competitive advantage in the marketplace. Despite the wide range of issues the concept raises about organization and strategy, corporate branding has mainly been associated wi[Read More]


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