Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for • The truth about the search tax • The truth about competitive and network click fraud • The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.
This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book. To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media. As an added bonus with purchase of “The Truth About Pay-Per-Click Search Advertising” you will receive a $200 free search advertising credit from Microsoft Advertising. This offer is for new account holders only. For details on the offer see kevinlee.net/book or the inside front cover of the book. |
|
 A must for anyone looking to expand their internet advertising domain |
| Review Date: July 11, 2009 |
| Reviewer: Midwest Book Review, Oregon, WI USA |
| New media offers new avenues of advertising. "The Truth About Pay Per Click Search Advertising", another entry into the 'The Truth About' series, is an advice manual for those who want to maximize their use of pay per click search advertising, where one can advertise their business through search engines such as Google. Wise and cautious, "The Truth About Pay Per Click Search Advertising" also warns of fraud that occurs in this field, and where it will go in the future, and how effective the process really is. "The Truth About Pay Per Click Search Advertising" is a must for anyone looking to expand their internet advertising domain. |
The Truth About Pay-Per-Click Search Advertising
|
| Review Date: August 20, 2009 |
| Reviewer: Tami Brady, Calgary, Canada |
"Pay-per-click is your psychic mailman delivering the perfect offer..."
As the author's quote suggests pay-per-click search advertising can be invaluable. The concept sounds simple. Just find the right keywords and direct potential customers to your website. Of course, like anything else in marketing these days, if you don't know how to use these tools properly you are going to spend a lot of money for little or no return.
The Truth About Pay-Per-Click Search Advertising discusses the process and explains the common pitfalls. Knowing what to do, how to choose keywords, and direct links appropriately may seem pretty straight forward but that's only because most of us don't even realize that we are limiting our potential. In this case, what we don't know can and will hurt our business. The Truth About Pay-Per-Click Search Advertising is the solution.
|
Kevin Lee is a PPC master
|
| Review Date: April 11, 2009 |
| Reviewer: Dennis S. Yu, Boulder, CA United States |
| I've had the pleasure of meeting Kevin Lee once as well as seen him speak at several conferences. I highly recommend his 300+ ClickZ articles, as well as this book. |
The Truth Is What You Need!
|
| Review Date: April 15, 2009 |
| Reviewer: James Kukral, Cleveland, OH United States |
| Watch Video Here: http://www.amazon.com/review/R2DN5R77KFPP5H The Truth About Pay-Per-Click Search Advertising is what it says it is. It's the truth about the business of pay per click from one of the Web's most respected search engine marketers. You will enjoy this book if you want to know how PPC really works, and how you can profit from it. |
A Real-World Guide To Pay-Per-Click as a Whole!
|
| Review Date: February 14, 2010 |
| Reviewer: C. Kendall, |
| Kevin over-delivers in this invaluable book that should be on any marketers bookshelf. This book is great for someone trying to get a whole-scope view on the world of pay-per-click marketing in a short time. The book starts out with an introduction to ppc as well how it all was started. He covers the original creators of the idea, how it evolved, and what its becoming. Kevin then introduces you to the usable world of ppc including how to use for your business (whether trying to gain leads, sales, or just build your brand or market presence) as well as things to be weary of like "click fraud". He describes tracking, analytics, data collection, proper keyword and market selection, expanding your target audience, conversions,and many other things you need to know to properly run a search campaign intelligently and with the least risk. The final parts of the book give you an 'insiders' insight on what to look for in the future as well as introductions to newer ways of ppc marketing such as mobile marketing and even social search. Kevin lays out the theory and structure of this book in a clear and precise manner that makes even the most technical subjects easy to digest. If your new to PPC or just want to touch-up your skills and sharpen the edges on your campaigns, Kevin's book "The Truth About Pay-Per-Click Search Advertising" is a must-read! |
search no further
|
| Review Date: May 13, 2009 |
| Reviewer: Rebecca Lieb, New York, NY USA |
The word "guru" is bandied around a lot in digital marketing but Kevin Lee is one of the few actually deserving of the title - and his expertise falls squarely into paid search advertising. For years he's been writing, teaching, speaking, and most importantly, practicing paid search advertising. This slim but meaty volume is the distillation of the essence of his knowledge. Concise, to-the-point and actionable.
Search ads should MAKE you money rather than COST you money. Before you get into the game, get this book. Read it. It will pay for itself with your first campaign. |
Worthless
|
| Review Date: January 13, 2010 |
| Reviewer: P. Oswalt, |
| If I had a chance to read the first three chapters of this book I would have moved along to the next one. I had a hard time reading the author's prose because as it is written for a graduate major in marketing and not the 'in the trenches' PPC guy who is trying to tune his Google and Yahoo campaigns. The chapters are 2-3 pages in length and offered now real workable solutions for me because I couldn't get past the densely written and compact prose. I wouldn't say it's worthless since no book is totally worthless, but I wouldn't recommended it to anyone. |
Nothing of substance
|
| Review Date: May 25, 2010 |
| Reviewer: Robert, New York, NY |
| I read this yesterday hoping to learn something, anything about pay-per click advertising. The "truth" is that if you have ever purchased any PPC or CPM advertising, you already know at least as much as is in this book. I can't recommend it. At least it is a fast read. |
This is a book that says little or nothing!
|
| Review Date: April 11, 2009 |
| Reviewer: James H. Johnson, |
| I had high hopes for this book. They were dashed. I could not even find one useful sentence. |
|
No details are available for this product
No video reviews found for this product.
One comment
The Truth About Pay-Per-Click Search Advertising | Advertising … Direct Me on January 3, 2010 at 10:01 pm
[...] post:Â The Truth About Pay-Per-Click Search Advertising | Advertising … By admin | category: direct, direct pay | tags: choose-keywords, cross, direct, [...]